Idea:
Lowe’s offers a vast assortment of holiday decorations from ornaments to out of the ordinary trees, helping to make the season merrier and brighter. The idea was to take these products and not only showcase them through engaging creative but also provide the opportunity for interaction and viral distribution.

Result:
Consumers are able to directly interact with the holiday products and use them to make their own holiday snowflake. Like most snowflakes, no two are alike and the opportunities are almost limitless! The snowflake can then be downloaded for hanging on the wall or sent to a friend for their praise.