The national launch of State Farm's youth campaign, Now What?, kicked off last summer and fall with targeted banner and rich media ads featured on some of the top youth-oriented sites. Rather than rely on a single creative concept for all of the sites, individual executions – each with their own unique look and feel – were created to better resonate with each site's user demographics. From in-banner old-school arcade games, to stealth expandable ads, to funky animated vignettes, each spot was carefully customized to speak directly to the audience in question.